OpenSponsorship
OpenSponsorship
Athletes & Creators
Case Studies
Blog
Login
Sign Up
OpenSponsorship
OpenSponsorship
  • About
  • Pricing
  • Profiles
  • Categories
  • Case Studies
  • Team
  • Careers
  • Knowledge
  • Blog
  • Contact
  • Help
Featured in:
Sport Business Journal
Sportico
Sports Pro
Forbes
Bloomberg
Cnbc
OpenSponsorship Corp.© Copyright 2026 All Rights Reserved.Privacy Policy | Terms & Conditions
  1. Home
  2. Search Profiles
  3. Brendon Ayanbadejo
Brendon Ayanbadejo profile image

Sponsor Brendon Ayanbadejo

United States
Athlete (retired)
American Football - Baltimore Ravens (former)
Local
Reach
High
Response Rate

About Brendon Ayanbadejo — retired NFL american Football athlete

Brendon Ayanbadejo is a former NFL Super Bowl champion and 3x Pro Bowler with a built-in audience around sports, fitness, family, and lifestyle content. He brings credibility, cross-generational appeal, and culturally rich storytelling that makes him a strong fit for brands looking for an authentic, high-trust partner.


Why you should sponsor me for your next influencer campaign?

 Brendon Ayanbadejo, former Baltimore Raven and member of the Super Bowl XLVII Champion team, is a man who understands both the pain of discrimination and the gain of personal joy that comes from embracing an unwavering belief in equal rights for all. The 3-time NFL Pro-Bowler is known as much for his prowess on the gridiron as he is for his resolute devotion to champion the right for gay couples to legally wed. After playing 13 seasons of professional football, Ayanbadejo is ready to explore new options by using his momentum as a Super Bowl champion to spread the word of equality throughout the county. Brendon’s passion for LGBT rights stems from the monumental 1967 ban on miscegenation laws. Born 9 years after the ban, in Chicago on September 6, 1976 to an Irish-American mother and a Nigerian father, Brendon was taunted over his parents’ right to be married, and this harsh bias left its mark. After living in Nigeria during his early years, Brendon returned with his family to Chicago, and grew up in the Lathrop Holmes housing project. He spent his adolescence in Santa Cruz, California, having the unique experience of living in an “LGBT friendly” college apartment building where his step-father was employed as a building director. These experiences greatly contributed to Brendon’s accepting view of diverse lifestyles. Today he sees the fight to legalize same-sex marriage as the 21st century version of the fight for racial equality, and he has thrown himself into the battle for equal rights with a relentless determination towards victory. Brendon played football and graduated from UCLA with a BA in history. He received College All American honors, was named All-PAC10 linebacker, and won two PAC10 Championship while at UCLA. The 1999 NFL draft gave Brendon the biggest challenge of his football career, and fueled the fighting spirit that defines him. Expected to be chosen on the 2nd day of the draft, Brendon’s name was never called. As an undrafted free agent, Brendon joined several NFL teams and was cut from all of them. But his work ethic and determination eventually won him a long and successful career with the Miami Dolphins, the Chicago Bears and the Baltimore Ravens. As an NFL player, Brendon wasted no time in establishing himself as a leader both in the locker room, through his role as captain and NFL Players Union representative, and in the community through his extensive service work, notably as an NFL Play 60 ambassador for 10 years. He also enrolled in the STAR Executive MBA program at George Washington University, from which he will graduate in July 2013. In 2009 Brendon wrote a Huffington Post blog on the legalization of same-sex marriage that sent him on a new leadership journey. Setting a precedent as the first professional athlete to publicly support marriage equality, Brendon has a pulpit and an audience that traditional gay rights’ activists do not. Since 2009 he has turned the tide of support by bringing the issue of equality for gay Americans to the forefront of conversations everywhere from locker rooms to Capitol Hill. He teamed up with Maryland’s Governor Martin O’Malley to rally support for legalizing gay marriage. In November 2012, Marylanders voted to approve civil marriage rights for same-sex couples, becoming the first state to do so. Brendon is proud to have been a force that helped tipped the scales. He has since been honored, along with fellow NFL player and UCLA alumn Chris Kluwe, as an ambassador by Athlete Ally, and as one of 10 “Athletes who Care” in the Sports Illustrated Sportsman of the Year issue. He and Kluwe were recently awarded the Straights for Equality Award by PFLAGG, and Brendon was named an “honorary gay” by GQ magazine for his exemplary support of LGBT issues. He recently began work with President Obama’s advisor on LGBT issues, and along with Kluwe, authored the AMICUS brief, written in support of the repeal of Proposition 8 in California. Brendon presented the brief and spoke in support of the legalization of same sex marriage on the steps of the Supreme Court as the court was involved in hearing the case. Now writing for Foxsports.com as well as launching a non-profit media platform dedicated to inspiring conversation around DOMA, marriage equality, discrimination, civil rights and inclusivity in sports, Ayanbadejo has simply transferred his champion game plan to a new playing field. Battle tested, and spurred on by the taste of victory, Brendon is proud to continue the fight for equal rights for LGBTQ Americans.

Overview

🎂49
|
👨Male
📍Los AngelesCaliforniaUnited States

Is Retired

Baltimore Ravens (former)

UCLA

United States

American Diabetes Association, NOH8 Campaign

http://www.brendonayanbadejo.net/

Pre-Packaged Projects

Frequently asked questions

Sign up for free now to unlock more profile features

Demographics
Demographics

Demographics

See more info on the age, location and gender on the profile's audience

Recent News
Recent News

Recent News

See more of the profile's relevance in the media

Talking about
Talking about

Talking about

See the profile's most common talking points from social media

Reviews
Reviews

Reviews

See the profile's reviews and ratings on past deals

Sign up to see more

Promote your brand and sponsor Brendon Ayanbadejo today!

1
Choose me

Choose me

Review my profile and stats to see if I am the right fit for your campaign.

2
Create a proposal

Create a proposal

Send me a proposal detailing your objectives and campaign needs.

3
Set deliverables

Set deliverables

Specify the exact marketing tasks and deliverables you want completed.

4
See ROI

See ROI

Track performance to measure the results and return on your investment.

Sign up and send Brendon Ayanbadejo a proposal or connect with +25,000 athletes. Set your marketing deliverables, have athletes execute them and watch the return multiply.

OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off

OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off

Press Release · New York, NY

The world's largest athlete marketing platform reports 277 million views from soccer creators in the last eight weeks, with 1,552 bookable soccer athletes ready for brand activation across 15+ countries. Clients including Walmart and USA Today are already activating ahead of kickoff.

OpenSponsorship, the world's largest athlete marketing platform backed by Serena Williams and David Blitzer, today released proprietary data showing the scale of the creator opportunity around the 2026 FIFA World Cup, which kicks off Thursday, June 11th in North America. With brands including Walmart and USA Today already activating soccer creator campaigns through the platform, OpenSponsorship is positioned as the go-to partner for brands looking to win the biggest sports marketing moment of the decade.

277M
soccer creator views, last 8 weeks
1,552
bookable soccer athletes, 15+ countries
276
viral posts over 100K views, just 86 athletes

The platform's soccer roster has generated 277 million views in the last eight weeks alone, with 276 viral posts clearing 100,000 views across just 86 athletes. OpenSponsorship has 1,552 publicly listed and bookable soccer athletes across 15+ countries, including 893 in the United States, alongside athletes from the UK, Mexico, Canada, Spain, Brazil, France, Nigeria, and more.

Brands that can't sign elite players can still reach their audience

With 48 nations competing in the largest World Cup in history, brands face a common challenge: the biggest names are either off limits or out of budget. OpenSponsorship's data shows that mid-tier and creator talent routinely out-reaches their follower counts by 50 to 100x — giving brands access to the same passionate fan audiences at a fraction of the cost of global stars.

“The World Cup is the biggest commercial moment in sports marketing history, and the brands that win it will not be the ones who waited for the tournament to start. Our soccer athletes have already generated 277 million views in the last two months. The audience is engaged, the creators are ready, and the window to activate at the best rates closes when kickoff happens.” — Ishveen Jolly, Founder & CEO, OpenSponsorship
Walmart and USA Today: what World Cup activation actually delivers

OpenSponsorship's recent Walmart Soccer Saturday campaign demonstrates what's possible when brands activate the right soccer creators. The campaign — which featured AA9Skillz, Brittany Wilson, Matty Farias, Sean Garnier, and others — generated the following:

11.6M
total campaign views
4.5%
engagement — ~2x industry benchmark

USA Today is also activating soccer creator campaigns through OpenSponsorship ahead of the World Cup, leveraging the platform's roster of 1,552 bookable soccer athletes to reach highly engaged audiences across the US, Canada, and Mexico — the three host nations for the 2026 tournament.

“When creators genuinely love a sport and an event, it shows in the content. The Walmart campaign worked because the athletes were authentic soccer fans first and brand partners second. That authenticity is exactly what drives the kind of engagement numbers brands cannot get from traditional advertising.” — Ishveen Jolly, Founder & CEO, OpenSponsorship
The World Cup activation window

OpenSponsorship's data shows a clear opportunity curve for World Cup brand activation. Athletes are available now at pre-tournament rates, with demand and pricing expected to rise sharply once the group stage begins June 11th.

  • Kickoff — June 11: the group stage is the viral window, where trending athletes are still affordable before bidding wars begin.
  • The Final — July 19, MetLife Stadium: the highest-profile moment for brands that have already built creator relationships.

Brands that lock in creator partnerships before the tournament begins benefit from lower rates, more authentic content, and deeper athlete relationships that extend beyond the tournament window. OpenSponsorship's white-glove managed service handles sourcing, contracting, content briefing, delivery, and ROI reporting end to end.

Members of the press — download the full release:

Download the Press Release (PDF)
About OpenSponsorship

OpenSponsorship is the world's largest athlete marketing platform, connecting 25,000+ athletes and creators with brands across 160 sports and 120 countries. Launched in 2015, the company has facilitated over 9,000 accepted deals and 8,000+ successful brand-creator matches, giving it the largest proprietary dataset in athlete marketing. OpenSponsorship became profitable in 2024 and delivered 200% revenue growth in 2025. Ishveen Jolly, backed by investors Serena Williams and David Blitzer, is the Founder and CEO, winner of SBJ Game Changer 2025 and Forbes 30 Under 30. The 2026 State of Athlete and Influencer Marketing Report is available at opensponsorship.com.

Want to activate soccer creators before kickoff?

The best rates close when the tournament starts.

Book Now

###

June 11, 2026

High School NIL: A Brand's Guide to Sponsoring High School Athletes

High school NIL (Name, Image, and Likeness) opened a door that didn't exist three years ago: brands can now sponsor high school athletes directly, in most US states, with real money changing hands. For brands looking to reach a younger demographic, build long-term creator relationships, or get in early with future stars, this is the most overlooked opportunity in athlete marketing.

May 19, 2026

Why Athlete Influencer Marketing Is B2B's Most Underleveraged Channel

Why Athlete Influencer Marketing Is B2B's Most Underleveraged Channel

If you're running marketing for a B2B company and you haven't seriously explored athlete, sports and influencer partnerships, you're not alone;  but you're leaving one of the most effective channels on the table.

April 8, 2026

Home LifeMarriage & FamilyKidsPetsFitness & PerformanceApparelAccessoriesYogaTravelShoesReadingPoliticsMusicEating OutCooking

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Brendon Ayanbadejo promoting your product.

$4,000
Estimated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$36,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have Brendon Ayanbadejo make a live appearance at your next event

$6,000
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor Brendon Ayanbadejo on OpenSponsorship by creating a free account, browsing Brendon Ayanbadejo's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Brendon Ayanbadejo is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Brendon Ayanbadejo starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Brendon Ayanbadejo's audience includes 43K+ Instagram followers, interests including Home Life, Marriage & Family, Kids, Pets, Fitness & Performance, and more, based in Los Angeles, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

news article image

My All-Time Historical Bears Team: The Gary’s Bears - Windy City Gridiron

June 26, 2026

news article image

49ers CB Chris Culliver lashes out against homosexuals - National Football Post

May 29, 2026

news article image

Who is Avari Lanai? Age and more about model spotted with Damson Idris amid Lori Harvey's rekindled romance rumors - soapcentral.com

April 19, 2026

news article image

How The Bears Were Divided On Keyshaun Elliott Until Richard Hightower Stepped In - Sports Mockery

May 12, 2026

Related Profiles

  • Bryce Petty
  • Jaire Alexander
  • Josh Jackson
  • Richie Incognito
  • Kordell Stewart
  • Josh Jones
  • Travin Dural
  • Joe Schobert
  • Darren Woodson
  • Justin Bethel
  • Donovan Smith
  • Robert Nkemdiche
  • Avery Williamson
  • Robert Nkemdiche
  • Rodney Hudson
  • Kelechi Osemele
  • Will Allen
  • Brendon Evers
  • Joshua Perry
  • Terrance Mitchell
  • Zane Gonzalez
  • Landon Tengwall
  • Jakorian Bennett
  • JaCoby Stevens
  • Matt Bosher