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Case Study

Scaling Influence Through Strategic Athlete Partnerships

Do you need athletes & influencers for your business model. Let us make those connections for you at scale and at great value!

The Mission: Professional Connections at Scale

Our partnership with Zoop and POPOLOGY was designed to prove one thing: that high-volume athlete recruitment doesn't have to sacrifice quality. We moved away from the slow, manual "one-by-one" outreach model and implemented a high-velocity engine to build brand presence instantly.

Zoop: Building a 90-Athlete Roster

For Zoop, the objective was clear: consistent, high-volume growth over a 3-month term. By the end of the campaign, we didn't just meet the goal of 30 athletes per month—we built a community.

  • Outreach Velocity: Reached 1,226+ athletes in 90 days.
  • Conversion: Successfully referred 70+ elite partners to the brand.

The Output: Secured a consistent stream of high-quality content assets for Zoop’s marketing engine.

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POPOLOGY: The "Popologist" Launch Activation

While Zoop focused on volume, POPOLOGY required a high-touch, experiential launch. We curated a list of 100+ recommendations to find the perfect brand "Popologists."

  • Elite Talent: Hand-selected and locked in Joshua Moore and Randy Bowden.
  • Direct Vetting: Managed all discovery calls to ensure a perfect philosophical and brand fit.
  • NYC Activation: We traveled to New York with the talent to execute:
    • Live "Popcasts" and professional studio talent shoots.
    • Social Blitz: 2 IG Reels and 2 IG Stories from each athlete.

Total Impact: Generated a reach of over 20,000 unique accounts during the launch window.

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The OS Advantage: Scale Without the Work

Whether your business model requires a massive army of 90+ athletes like Zoop or high-impact, boots-on-the-ground activations like POPOLOGY, OpenSponsorship (OS) is the engine that makes it happen.

We provide the infrastructure to reach thousands of athletes, vet the top 5%, and manage the logistics of content creation and appearances. You get the social media presence and the business growth; we do the work.