--- title: Walmart Case Study description: OpenSponsorship Case Study | We worked with Walmart to sponsor NFL athletes that can model their Summer Collection and build brand awareness. image: https://opensponsorship.com/hubfs/texas%20roadhouse%20case%20study_1-2-1.png --- [![OpenSponsorship_logo](https://opensponsorship.com/hs-fs/hubfs/OpenSponsorship_logo-Apr-13-2022-04-35-59-79-PM.png?width=250&height=42&name=OpenSponsorship_logo-Apr-13-2022-04-35-59-79-PM.png "OpenSponsorship_logo")](https://opensponsorship.com/?hsLang=en) - [LEARN MORE](https://opensponsorship.com/about?hsLang=en) - [BLOG](https://opensponsorship.com/blog?hsLang=en) - [CASE STUDIES](https://learnmore.opensponsorship.com/case-studies) - [START FREE](https://opensponsorship.com/registration?type=brand&hsLang=en) [Sign Up Free](https://opensponsorship.com/registration?type=brand&hsLang=en) [Book a Demo](https://meetings.hubspot.com/rita16/blog-menu-page) ![Walmart Case Study](https://opensponsorship.com/hubfs/Walmart_logo.svg.png "Walmart Case Study") ### Case Study ### Retail | e-Commerce   ### Walmart Fashion teamed up with some top NFL athletes to run a marketing campaign on their Summer collection. ## The Campaign Brand Awareness | Social Media | Professional Athletes Our goal was to raise brand awareness of Free Assembly and position Walmart as a leader in affordable but stylish clothing. To achieve this, we worked with well-known NFL athletes to generate high-quality content showcasing outfits from the Summer collection. Across the content, they spoke to their highly engaged audiences to spark positive and brand-positive social conversation, with a strong CTA encouraging them to check out the collection at their local Walmart. ## The Athletes [Justin Fields](https://opensponsorship.com/profiles/justin-fields?hsLang=en) |[Micah Parsons](https://opensponsorship.com/profiles/micah-parsons-1?hsLang=en) | [Jamal Adams](https://opensponsorship.com/profiles/jamal-adams-1?hsLang=en)  We teamed up with NFL superstars who share lifestyle content with a heavy fashion focus. In order to maximize brand awareness, we chose to team up with athletes who have at least 500k followers and an engagement rate higher than 5%. ![Walmart Case Study_3](https://opensponsorship.com/hs-fs/hubfs/Untitled%20design%20(62).png?width=500&height=150&name=Untitled%20design%20(62).png "Walmart Case Study_3") ![Walmart Case Study_2](https://opensponsorship.com/hs-fs/hubfs/Case%20study%20image%20collage.png?width=500&height=500&name=Case%20study%20image%20collage.png "Walmart Case Study_2") ![Walmart Case Study_4](https://opensponsorship.com/hs-fs/hubfs/alchemy%20bikes%20case%20study_12%20(1)-3.png?width=500&height=500&name=alchemy%20bikes%20case%20study_12%20(1)-3.png "Walmart Case Study_4") Athlete audiences broken down by age ![Walmart Case Study_5](https://opensponsorship.com/hs-fs/hubfs/alchemy%20bikes%20case%20study_12-2.png?width=500&height=500&name=alchemy%20bikes%20case%20study_12-2.png "Walmart Case Study_5") Athletes' Instagram Following ## The Content For this campaign, OpenSponsorship and Walmart assigned a professional photographer to each athlete to model various Walmart Fashion products from their Summer Collection. They then used the photos for their Instagram in-feed post and stories, with a clear CTA prompting their followers to visit their local Walmart to check out the collection. ![Walmart Case Study_6](https://opensponsorship.com/hs-fs/hubfs/Lets%20hang%20case%20study_2%20(1).png?width=500&height=750&name=Lets%20hang%20case%20study_2%20(1).png "Walmart Case Study_6") ![Walmart Case Study_7](https://opensponsorship.com/hs-fs/hubfs/Picture0.png?width=475&name=Picture0.png "Walmart Case Study_7") ![Walmart Case Study_8](https://opensponsorship.com/hs-fs/hubfs/Picture11.png?width=392&height=450&name=Picture11.png "Walmart Case Study_8") ![Walmart Case Study_9](https://opensponsorship.com/hs-fs/hubfs/Picture7.png?width=419&height=450&name=Picture7.png "Walmart Case Study_9") ## The Results This campaign reached over 2.6 Million followers and had over 860,000+ impressions on social media. The content had engagement about 8x greater than the benchmark at approximately 17.03%—the engagements adding up to about 110,000 people that engaged in some way on these posts. The content also drove about 2,000 website clicks, each athlete's best-performed partnership. Overall the athletes received great engagement, which is intent to buy, and this was seen as a brand-positive campaign.  ![sales team case study page](https://opensponsorship.com/hubfs/sales%20team%20case%20study%20page%20(1000%20%C3%97%201000%20px).png "sales team case study page") Book a 15-min Call with Our Team of Athlete Marketing Professionals! ## Featured in: [![bloomberg Opensponsorship](https://opensponsorship.com/hs-fs/hubfs/bloomberg%20Opensponsorship.png?width=250&height=150&name=bloomberg%20Opensponsorship.png "bloomberg Opensponsorship")](https://www.bloomberg.com/news/videos/2022-05-06/opensponsorship-s-jolly-on-marketing-the-modern-athlete-video) [![Tech crunch opensponsorship](https://opensponsorship.com/hs-fs/hubfs/Tech%20crunch%20opensponsorship.png?width=150&height=90&name=Tech%20crunch%20opensponsorship.png "Tech crunch opensponsorship")](https://techcrunch.com/2016/01/27/500-startups-announces-batch-16-focused-on-health-tech-fintech-vices-and-recruiting/?guccounter=1&guce_referrer=aHR0cHM6Ly9vcGVuc3BvbnNvcnNoaXAuY29tLw&guce_referrer_sig=AQAAADe8Y7pvRYwSkUu87n0zJSVonCTZ3GsOCqSMbebiR5ALSx_6EX-n7pCd00fL2wwCfM__F8a4nFsDoHK5Xzt0gajRzYWD780LZzp7iIh3NmMunRSkemG3DDqSyPX8TYg5HhnnTePzqhyFCHiLihKPJpvnnx_IK9u7ywKBRbIzyXIv) [![entrepreneur opensponsorship](https://opensponsorship.com/hs-fs/hubfs/entrepreneur%20opensponsorship.png?width=150&height=90&name=entrepreneur%20opensponsorship.png "entrepreneur opensponsorship")](https://www.entrepreneur.com/en-in/entrepreneurs/how-ishveen-anand-strives-to-make-a-difference-in-indian/250906) [![sports techie_opensponsorship](https://opensponsorship.com/hs-fs/hubfs/sports%20techie_opensponsorship.png?width=150&height=90&name=sports%20techie_opensponsorship.png "sports techie_opensponsorship")](https://www.sporttechie.com/new-york-city-startup-opensponsorship-opens-sports-sponsorship-world) [![cnbc opensponsorship](https://opensponsorship.com/hs-fs/hubfs/cnbc%20opensponsorship.png?width=250&height=150&name=cnbc%20opensponsorship.png "cnbc opensponsorship")](https://www.cnbc.com/2022/04/21/chelsea-takeover-lewis-hamilton-and-serena-williams-broughton-consortium.html) [![forbes_opensponsorship](https://opensponsorship.com/hs-fs/hubfs/forbes_opensponsorship.png?width=100&height=60&name=forbes_opensponsorship.png "forbes_opensponsorship")](https://www.forbes.com/sites/jasonbelzer/2016/05/09/six-startups-primed-to-disrupt-the-sports-industry-thanks-to-500-accelerator/?sh=723606e8372a) OPENSPONSORSHIP **Menu** [Home](https://opensponsorship.com/?hsLang=en) [About Us](https://opensponsorship.com/about?hsLang=en) [Blog](https://blog.opensponsorship.com/) **Contact** 122 W 26th St, FL 2, New York, NY, 10001 Info@opensponsorship.com **Subscribe** [Follow us on Facebook](https://www.facebook.com/opensponsorship) [Follow us on LinkedIn](https://www.linkedin.com/company/open-sponsorship) [Follow us on Twitter](https://twitter.com/OpenSponsorship) [Follow us on Instagram](https://www.instagram.com/opensponsorship) © 2022 All rights reserved ## Team Member Name ![team-member](https://cdn2.hubspot.net/hubfs/5377389/theme/images/stock-images/team-member-1.png) Team member bio information.