--- title: Alchemy Bikes Athlete Marketing Case Study | OpenSponsorship description: OpenSponsorship Case Study | We worked with Alchemy Bikes to help them find an athlete to produce social media content for their brand. image: https://opensponsorship.com/hubfs/alchemy%20bikes_9.png --- [![OpenSponsorship_logo](https://opensponsorship.com/hs-fs/hubfs/OpenSponsorship_logo-Apr-13-2022-04-35-59-79-PM.png?width=250&height=42&name=OpenSponsorship_logo-Apr-13-2022-04-35-59-79-PM.png "OpenSponsorship_logo")](https://opensponsorship.com/?hsLang=en) - [LEARN MORE](https://opensponsorship.com/about?hsLang=en) - [BLOG](https://opensponsorship.com/blog?hsLang=en) - [CASE STUDIES](https://learnmore.opensponsorship.com/case-studies) - [START FREE](https://opensponsorship.com/registration?type=brand&hsLang=en) [Sign Up Free](https://opensponsorship.com/registration?type=brand&hsLang=en) [Book a Demo](https://meetings.hubspot.com/rita16/blog-menu-page) ![alchemy-bikes-logo-charcoal_1200x1200](https://opensponsorship.com/hubfs/alchemy-bikes-logo-charcoal_1200x1200.webp "alchemy-bikes-logo-charcoal_1200x1200") ### Case Study ### Sporting Goods Manufacturer | Bicycles   ### Hand-made bikes, designed & built by bike experts who live to ride, Alchemy bikes delivers the perfect ride. ![alchemy bikes case study](https://opensponsorship.com/hubfs/alchemy%20bikes%20case%20study.png "alchemy bikes case study") ## The Campaign Product Deal | Social Media | Extreme Sports As part of their [Full-Service plan](https://blog.opensponsorship.com/why-brands-love-opensponsorships-full-service-plan), Alchemy bikes has a dedicated Account Manager to take their goals and turn them into campaigns with Athletes. They approached us with the idea of doing a product deal with an athlete in exchange for content they can use on their social. They placed emphasis on working to increase brand awareness in the Colorado & Utah areas.  ## The Athlete Alchemy Bikes and our team decided that professional extreme sports athlete, Nate Miceli, was the best person for the job. Nate has a dedicated following of extreme sports enthusiasts that are located in the Colorado, California, and Utah areas. Nate was already a fan of Alchemy bikes, making him an even better choice for them. [View Nate's Profile](https://opensponsorship.com/profiles/nate-miceli?hsLang=en) ![alchemy bikes case study_4](https://opensponsorship.com/hs-fs/hubfs/alchemy%20bikes%20case%20study_4.png?width=500&height=150&name=alchemy%20bikes%20case%20study_4.png "alchemy bikes case study_4") [![Nate_alchemy_bikes case study](https://opensponsorship.com/hs-fs/hubfs/Nate_alchemy_bikes%20case%20study.jpg?width=624&height=600&name=Nate_alchemy_bikes%20case%20study.jpg "Nate_alchemy_bikes case study")](https://opensponsorship.com/profiles/nate-miceli?hsLang=en) ![alchemy bikes case study_11 (2)](https://opensponsorship.com/hubfs/alchemy%20bikes%20case%20study_11%20(2).png "alchemy bikes case study_11 (2)") Nate's audience broken down by state ![alchemy bikes case study_12](https://opensponsorship.com/hubfs/alchemy%20bikes%20case%20study_12.png "alchemy bikes case study_12") Nate's audience broken down by age range ## The Content For this campaign, Nate was given an Alchemy Bike to produce one video reel and four photos. Nate went above and beyond creating a multi-clip reel that showed the bike in action. Nate's photos were aesthetically pleasing and on brand for the stellar custom bikes that Alchemy produces. This gave them exactly what they wanted, content they can use later on across their site and social media. ![310934637_1149515835651264_3748297463812911984_n](https://opensponsorship.com/hubfs/310934637_1149515835651264_3748297463812911984_n.jpg "310934637_1149515835651264_3748297463812911984_n") ![310818357_157558880238145_4551765734516129067_n](https://opensponsorship.com/hubfs/310818357_157558880238145_4551765734516129067_n.jpg "310818357_157558880238145_4551765734516129067_n") ![310828083_5232889590152672_2996610826011390559_n](https://opensponsorship.com/hubfs/310828083_5232889590152672_2996610826011390559_n.jpg "310828083_5232889590152672_2996610826011390559_n") ![310707930_1590554864715177_3322819687560461493_n](https://opensponsorship.com/hubfs/310707930_1590554864715177_3322819687560461493_n.jpg "310707930_1590554864715177_3322819687560461493_n") ## The Results ## *14.5k* Total Reach ## *12k* Video Views ## *22%* Engagement Rate ![sales team case study page](https://opensponsorship.com/hubfs/sales%20team%20case%20study%20page%20(1000%20%C3%97%201000%20px).png "sales team case study page") Book a 15-min Call with Our Team of Athlete Marketing Professionals! ## Featured in: [![bloomberg Opensponsorship](https://opensponsorship.com/hs-fs/hubfs/bloomberg%20Opensponsorship.png?width=250&height=150&name=bloomberg%20Opensponsorship.png "bloomberg Opensponsorship")](https://www.bloomberg.com/news/videos/2022-05-06/opensponsorship-s-jolly-on-marketing-the-modern-athlete-video) [![Tech crunch opensponsorship](https://opensponsorship.com/hs-fs/hubfs/Tech%20crunch%20opensponsorship.png?width=150&height=90&name=Tech%20crunch%20opensponsorship.png "Tech crunch opensponsorship")](https://techcrunch.com/2016/01/27/500-startups-announces-batch-16-focused-on-health-tech-fintech-vices-and-recruiting/?guccounter=1&guce_referrer=aHR0cHM6Ly9vcGVuc3BvbnNvcnNoaXAuY29tLw&guce_referrer_sig=AQAAADe8Y7pvRYwSkUu87n0zJSVonCTZ3GsOCqSMbebiR5ALSx_6EX-n7pCd00fL2wwCfM__F8a4nFsDoHK5Xzt0gajRzYWD780LZzp7iIh3NmMunRSkemG3DDqSyPX8TYg5HhnnTePzqhyFCHiLihKPJpvnnx_IK9u7ywKBRbIzyXIv) [![entrepreneur opensponsorship](https://opensponsorship.com/hs-fs/hubfs/entrepreneur%20opensponsorship.png?width=150&height=90&name=entrepreneur%20opensponsorship.png "entrepreneur opensponsorship")](https://www.entrepreneur.com/en-in/entrepreneurs/how-ishveen-anand-strives-to-make-a-difference-in-indian/250906) [![sports techie_opensponsorship](https://opensponsorship.com/hs-fs/hubfs/sports%20techie_opensponsorship.png?width=150&height=90&name=sports%20techie_opensponsorship.png "sports techie_opensponsorship")](https://www.sporttechie.com/new-york-city-startup-opensponsorship-opens-sports-sponsorship-world) [![cnbc opensponsorship](https://opensponsorship.com/hs-fs/hubfs/cnbc%20opensponsorship.png?width=250&height=150&name=cnbc%20opensponsorship.png "cnbc opensponsorship")](https://www.cnbc.com/2022/04/21/chelsea-takeover-lewis-hamilton-and-serena-williams-broughton-consortium.html) [![forbes_opensponsorship](https://opensponsorship.com/hs-fs/hubfs/forbes_opensponsorship.png?width=100&height=60&name=forbes_opensponsorship.png "forbes_opensponsorship")](https://www.forbes.com/sites/jasonbelzer/2016/05/09/six-startups-primed-to-disrupt-the-sports-industry-thanks-to-500-accelerator/?sh=723606e8372a) OPENSPONSORSHIP **Menu** [Home](https://opensponsorship.com/?hsLang=en) [About Us](https://opensponsorship.com/about?hsLang=en) [Blog](https://blog.opensponsorship.com/) **Contact** 122 W 26th St, FL 2, New York, NY, 10001 Info@opensponsorship.com **Subscribe** [Follow us on Facebook](https://www.facebook.com/opensponsorship) [Follow us on LinkedIn](https://www.linkedin.com/company/open-sponsorship) [Follow us on Twitter](https://twitter.com/OpenSponsorship) [Follow us on Instagram](https://www.instagram.com/opensponsorship) © 2022 All rights reserved ## Team Member Name ![team-member](https://cdn2.hubspot.net/hubfs/5377389/theme/images/stock-images/team-member-1.png) Team member bio information. ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://4891106.fs1.hubspotusercontent-na1.net/hubfs/4891106/Alchemy%20bikes%20case%20study_1.mp4", "dateModified" : "2022-12-01T17:16:57.132Z", "duration" : "PT14.19S", "height" : 750, "name" : "Alchemy bikes case study_1", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/93792592767?portalId=4891106&size=medium", "uploadDate" : "2022-12-01T17:16:46.818Z", "width" : 500 } ```