Product & Engineering · Q2 2026 (Feb–Jun)
A quarter of shipping AI
In Q2 a lean engineering team put three proprietary AI agents into production, rebuilt the platform on a modern stack, and more than quadrupled our organic traffic — turning OpenSponsorship into an AI-first marketplace for athlete and creator marketing. Here's what we shipped, and what it does.
3
proprietary AI agents
live in production
live in production
25K+
athlete profiles
enriched by AI
enriched by AI
4.3×
organic search traffic
(2.1K → 9.0K / mo)
(2.1K → 9.0K / mo)
Next.js
platform rebuilt on a
modern, faster stack
modern, faster stack
What we shipped in AI
The AI matching engine
Search that understands intent
- Discovery agent — describe the campaign you want in plain language and the AI reasons about intent, pulls from rosters and socials, and ranks the best-fit talent from our database
- Semantic search — embeddings over profiles and social posts, so matches are made on meaning, not just keyword overlap
A data asset that maintains itself
AI-enriched talent profiles
- Profile-Data agent — automatically enriches and maintains 25,000+ athlete profiles (sport, team, location, status), keeping the marketplace fresh without manual upkeep
- AI content tooling — agent-assisted content generation and publishing across the platform
Built to scale
A modernized platform
- Full re-platform to Next.js — public and logged-in experiences rebuilt on a modern, faster framework
- Containerized infrastructure with automated deployment, monitoring, and error reporting
- Faster pages — measurably improved Web Vitals for users and search engines alike
A compounding, owned channel
An organic growth engine
- Knowledge base + content hub consolidated under one domain for search authority
- Structured data & related-profiles across 25K+ pages so brands discover talent through search
- Result: 4.3× organic traffic — growth that isn't rented from ad platforms
The impact, in numbers
4.3×
Organic search traffic — 2.1K → 9.0K monthly visitors, and still climbing.
25K+
Profiles auto-enriched by AI — gender 95%+ complete, team & location ~80–86%.
3
AI agents in production — discovery, profile-data, and content — the core of the matching engine.
+34
New ranking keywords (887 → 921); top-3 positions up 84 → 94.
486
Code changes shipped this quarter by a lean team — real velocity.
13
Services standardized onto a modern, containerized stack.
Why it matters
For brands
Finding the right athletes used to mean scrolling lists and guesswork. Now you describe the campaign and the AI matching engine surfaces best-fit talent — matched on meaning, ranked from a continuously enriched database of 25K+ profiles.
For athletes & creators
Your profile works harder. AI keeps it current and surfaces you for the brand campaigns you actually fit — so the right deals find you, not just the ones you happen to search for.
See the AI matching engine in action
Explore the platform brands and athletes are building on.
OpenSponsorship · Product & Engineering — Q2 2026Built by the OpenSponsorship product & engineering team.