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Anheuser-Busch sponsors Athletes, Musicians, Teams & Events through OpenSponsorship. Now, wholesalers can too! 

Learn how Anheuser-Busch and hundreds of other national and local brands have used OpenSponsorship to sponsor the world's top athletes - including Venus Williams, Tyson Fury, Draymond Green, Rob Gronkowski and many others. 

OpenSponsorship has a roster of 15,000+ athletes and musicians ready to work with you to reach your target audience, available for smaller social media deals all the way to event appearances and longer term brand ambassador deals. 

Why work with athletes?

  • Sports fans are 164% more likely to buy a product after an athlete they love mentions it
  • 2.5x average engagement rate delivered by athletes
  • 7x return on ad spend (ROAS) when using athletes' content in ads

Need campaign ideas for inspiration?

  • Have an athlete attend an event you host and include a meet and greet to increase attendance
  • Have an athlete record social media content to give reviews of your products or doing a blind taste test
  • Sponsor an event that an athlete is hosting to get exposure and awareness to the attendees
  • For more campaign ideas, check out our case studies HERE!
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Through AB's Wholesaler Strategic Sourcing Program (SSP), companies are able to enjoy the benefits of sports marketing without spending too much time, effort, or resources, and at a special discounted rate for OpenSponsorship's full-service plan.

OpenSponsorship's full-service plan can help you:

  • Get assigned to a dedicated account manager who will help you define marketing objectives, success metrics, and execution. 
  • Find athletes who are the right fit for your campaign
  • Find and engage thousands of events & teams to partner and place product 
  • Assist the negotiation and contracts with each partner
  • Measure the results of your campaign through digital impressions

Your designated account manager will support with the following to deliver an ROI positive marketing campaign:

  • Design and publish Campaign to the OpenSponsorship platform
  • Invite talents to apply to Campaign and outreach to names from the SSP wishlist
  • Evaluate incoming interest and support in pricing strategy and negotiation
  • Lead contracting, payments, terms and conditions - all done via the platform
  • Manage partnership implementation e.g. ensuring quality content from talent, on-time deliveries, etc. 
  • Ongoing account management through platform for data analytics and ROI performance optimizations
  • Bi-weekly calls to discuss ongoing Campaign and generating new ideas

Pricing:

  • Monthly subscription of $1575/month ($1750/month with a 10% discount)
  • Reduced minimum subscription for wholesalers with no minimum spend (3 month vs 6 month market minimum)