---
title: "Sports Sponsorship in 2026: 7 Reasons It Drives ROI"
description: "Why brands invest in sports sponsorship in 2026: 7 specific benefits - brand awareness, sales, market expansion, elite audiences. Real examples."
image: https://opensponsorship.com/hubfs/Screen%20Shot%202022-09-29%20at%209.40.58%20AM.png
---

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# Sports Sponsorship in 2026: 7 Reasons It Drives ROI

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[Ishveen Jolly](https://opensponsorship.com/blog/author/ishveen-jolly)  January 04 2022

 

Some see sports sponsorship as just another form of [influencer marketing](https://opensponsorship.com/blog/first-influencer-marketing-campaign), but we see it as a channel that offers more benefits, more variety, and a more powerful form of marketing. 

Here are our seven reasons why sports sponsorship should be used in a brand marketing strategy.   

## Why Invest in Sports Sponsorship for Your Brand

### **Sports sponsorship builds brand awareness. **

A brand can leverage marketing benefits from a sports team, athlete, or event. These sponsorship opportunities are highly visible, offering exposure to millions of consumers. Brands can drive marketing by getting the brand name, logo, and mission in fans when most engaged in sports.   

 

For example, having a sports sponsorship deal with an MLB team, say the [New York Mets](https://opensponsorship.com/new-york-mets), would yield the benefits of having your brand logo and tagline displayed on signage inside the stadium. 

 

![7 Reasons Why You Should Invest in Sports Sponsorship](https://opensponsorship.com/hs-fs/hubfs/Screen%20Shot%202022-09-29%20at%209.40.58%20AM.png?width=638&name=Screen%20Shot%202022-09-29%20at%209.40.58%20AM.png)

 

### **Sponsoring teams and individuals drives excitement around the brand, its products, and its services. **

Sports excite consumers. Pile onto the excitement by partnering with an athlete, team, or event to put the brand and mission in the heart of the exciting conversation. 

 

For example, a sports sponsorship deal with an athlete like NFL and New York Giants player [Rashad Jennings](https://opensponsorship.com/rashad-jennings) yields the benefit of having him mention your brand on social media before or after a big game.   

 

[![7 Reasons Why You Should Invest in Sports Sponsorship](https://opensponsorship.com/hs-fs/hubfs/rashad-jennings-opensponsorship-sports-sponsorship.png?width=989&name=rashad-jennings-opensponsorship-sports-sponsorship.png)](https://opensponsorship.com/rashad-jennings)

 

### Sports team sponsorship can increase product or service sales. 

Sports teams, stadiums, sports events, and athletes all directly drive sales. It can be accomplished as simply as giving the brand the benefit of having a concession stand in the stadium, a booth at an event, or using athletes to promote a Kickstarter / Indiegogo / Amazon / E-commerce campaigns.   

 

For example, a sports sponsorship deal with a sports property like the [American Ultimate Disc League](https://opensponsorship.com/american-ultimate-disc-league) can help sell products to their hundreds of thousands of followers and thousands of members through stands at their games, email marketing campaigns to their members, and social media mentions to their followers. 

 

![7 Reasons Why You Should Invest in Sports Sponsorship](https://opensponsorship.com/hs-fs/hubfs/ab2f0bf2c8cbd6e826a3818c1fe6a7bc_crop_exact.jpeg?width=463&name=ab2f0bf2c8cbd6e826a3818c1fe6a7bc_crop_exact.jpeg)

 

### **Sports sponsorship can market an expansion to a new territory. **

When expanding into a new geography, what better way to announce a brand's arrival and generate marketing buzz then through a partnership with a minor or major league team, a local sports event, or a local athlete. Field marketing teams love the ability to use athletes on a local level.   

 

For example, a sports sponsorship deal with an NBA player from the Boston Celtics, such as [Al Horford](https://opensponsorship.com/al-horford), can help promote a new store opening in Boston using social media or having Al Horford attend the store launch and interact with customers, employees, and press.

 

![7 Reasons Why You Should Invest in Sports Sponsorship](https://opensponsorship.com/hs-fs/hubfs/DollarGeneralGrandOpening.jpeg?width=477&name=DollarGeneralGrandOpening.jpeg)

 

### **Sponsoring sporting events is a great way to market a launch of a new product.** 

When launching a new product, brand's need to drive excitement and awareness through multiple marketing channels to get as much attention and sales as possible.   

 

For example, having US surfer star [Yadin Nicol](https://opensponsorship.com/yadin-nicol) test out a new product made for water activity and provide a product testimonial or quote to include in a press release can increase interest in the press release and its eventual circulation.

 

![7 Reasons Why You Should Invest in Sports Sponsorship](https://opensponsorship.com/hs-fs/hubfs/unnamed%20(11).png?width=512&name=unnamed%20(11).png) 

 

### **Sports sponsorship benefits your company by driving more website views. **

Getting backlinks from an athlete, team, or event websites back to your company website can help drive website traffic. Whether that’s logo placement on the site, a link to an event on a social media feed, or sharing blog content on any of their digital domains.   

 

For example, having UFC fighter [Matt Brown](https://opensponsorship.com/matt-brown) contribute to the company blog with an article such as “A UFC fighter's top tips for keeping healthy in the workplace,” will allow Matt to promote that post on his social media channels. 

 

### **Sports sponsorship helps sell to a new, highly appealing target audience. **

Athletes spend a lot of money on gadgets, services, fashion, and luxury goods. What better way to break into this elite community than getting exposure to a few of them using a sponsorship deal. Word of mouth marketing is huge among athletes -- whether through locker room chats on new products or athletes seeing what the other is wearing and using. Curious about budget? Our breakdown of [athlete sponsorship cost in 2026](https://opensponsorship.com/blog/how-much-does-athlete-sponsorship-cost) runs from $500 micro deals to $500K+ headline campaigns.

 

For example, signing LPGA golfer [Lexi Thompson](https://opensponsorship.com/lexi-thompson) as a brand ambassador can drive awareness and sales to all her LPGA companions, as well as selling into pro and amateur golf shops who want to carry products that the pros are using.

 

[![7 Reasons Why You Should Invest in Sports Sponsorship](https://opensponsorship.com/hs-fs/hubfs/lexi-thomspson-opensponsorship-sports-sponsorship.png?width=960&name=lexi-thomspson-opensponsorship-sports-sponsorship.png)](https://opensponsorship.com/lexi-thompson)

 

 

 

One of the most cost-efficient ways in is [sponsoring college athletes](https://opensponsorship.com/blog/ncaa-athlete-sponsorships-now-is-the-time) - most NIL deals run under $100, with young, local, highly engaged audiences.

- [marketing](https://opensponsorship.com/blog/topic/marketing)
- [sponsorship](https://opensponsorship.com/blog/topic/sponsorship)
- [sports](https://opensponsorship.com/blog/topic/sports)
- [sports brands](https://opensponsorship.com/blog/topic/sports-brands)
- [athletes](https://opensponsorship.com/blog/topic/athletes)
- [brand ambassador](https://opensponsorship.com/blog/topic/brand-ambassador)

![](https://opensponsorship.com/hubfs/Ishveen-Anand.jpeg)

#### [Ishveen Jolly](https://opensponsorship.com/blog/author/ishveen-jolly)

Ishveen, a former sports agent, is the CEO and Founder of OpenSponsorship, which she started from her love of all things marketing, sponsorship, data, efficiency and creativity. She hopes we can power your next influencer marketing campaign. She was recognized on the Forbes 30Under30 list, Inc's top 100 female founders, Advertising Week future is female.

<https://opensponsorship.com/?utm_campaign=blogcta>

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#### Tag Cloud

[marketing](https://opensponsorship.com/blog/tag/marketing) [sponsorship](https://opensponsorship.com/blog/tag/sponsorship) [athletes](https://opensponsorship.com/blog/tag/athletes) [Uncategorized](https://opensponsorship.com/blog/tag/uncategorized) [sports](https://opensponsorship.com/blog/tag/sports) [Brand Endorsements](https://opensponsorship.com/blog/tag/brand-endorsements) [sports marketing](https://opensponsorship.com/blog/tag/sports-marketing) [Parterships](https://opensponsorship.com/blog/tag/parterships) [Endorsement](https://opensponsorship.com/blog/tag/endorsement) [athlete marketing](https://opensponsorship.com/blog/tag/athlete-marketing) [brand ambassador](https://opensponsorship.com/blog/tag/brand-ambassador) [influencer marketing](https://opensponsorship.com/blog/tag/influencer-marketing) [sports brands](https://opensponsorship.com/blog/tag/sports-brands) [endorsements](https://opensponsorship.com/blog/tag/endorsements) [NIL](https://opensponsorship.com/blog/tag/nil) [olympics](https://opensponsorship.com/blog/tag/olympics) [Fitness](https://opensponsorship.com/blog/tag/fitness) [sports innovation](https://opensponsorship.com/blog/tag/sports-innovation) [artificial intelligence](https://opensponsorship.com/blog/tag/artificial-intelligence) [social media](https://opensponsorship.com/blog/tag/social-media) [NFL](https://opensponsorship.com/blog/tag/nfl) [nba](https://opensponsorship.com/blog/tag/nba) [KPIs](https://opensponsorship.com/blog/tag/kpis) [mlb](https://opensponsorship.com/blog/tag/mlb) [nhl](https://opensponsorship.com/blog/tag/nhl) [twitch](https://opensponsorship.com/blog/tag/twitch)

### OpenSponsorship Blog

## FAQs

 What is OpenSponsorship?

 OpenSponsorship is an online marketplace and platform that connects athletes, teams, and influencers with brands and businesses for sponsorship opportunities. It was founded in 2014 and has since become one of the leading platforms in the sports sponsorship industry.

 How do I signup as a brand?

 Brands can signup for free here: https://opensponsorship.com/registration?type=brand

 How do I signup as an athlete?

 Athlete can signup for free here: https://opensponsorship.com/registration?type=athlete

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