--- title: "Companies Offering NIL Deals: Top College Athlete Examples" description: Which companies are offering NIL deals? See top examples of brands signing college athletes and how the deals work. image: https://opensponsorship.com/hubfs/IMG_6443.jpg --- [![OpenSponsorship_logo-3](https://opensponsorship.com/hs-fs/hubfs/OpenSponsorship_logo-3.png?width=200&height=34&name=OpenSponsorship_logo-3.png "OpenSponsorship_logo-3")](https://opensponsorship.com/) [Case Studies](https://learnmore.opensponsorship.com/case-studies) [Create Free Account](https://opensponsorship.com/registration?type=brand&utm_source=Blog+header&utm_medium=Blog+header&utm_campaign=Blog+header&utm_id=Blog+header&utm_term=Blog+header&utm_content=Blog+header) # Top NIL Deals Between College Students and Companies So Far - [Home](https://opensponsorship.com/) - Blog Details ![](https://opensponsorship.com/hubfs/IMG_6443.jpg) [Bruno Faletto](https://opensponsorship.com/blog/author/bruno-faletto) October 12 2021   [![Opensponsorship blog CTA_1](https://no-cache.hubspot.com/cta/default/4891106/524b7917-4596-45b8-813e-eaad52eabe26.png)](https://cta-redirect.hubspot.com/cta/redirect/4891106/524b7917-4596-45b8-813e-eaad52eabe26) ## Background of NIL Deals for College Athletes As of July 1st of 2021, under the new name, likeness, and image (NIL) rule, college athletes are now able to partner with companies and make money out of endorsements deals. To keep it short, NIL is the beginning of a new era, giving athletes and brands the much wanted "go ahead" to partner, as well as opening an entire new market of opportunities. With over 300 accepted college-athlete completed deals through our platform, a total cash value of $40,242, and a total product value of $98,687, we are planning to keep leading the market introducing more efficient ways to help both our brands and athletes to find their perfect fit. We believe that NIL endorsements deals will get bigger and bigger, so here below are some highlights of the top NIL college-athlete deals that have been closed so far. ## Top NIL deals for college athletes with companies offering NIL deals since 2021 ### NIL Deal #1 - Bryce Young, Alabama & Cash App's partnership ![Top 5 College-Athlete NIL Deals](https://opensponsorship.com/hs-fs/hubfs/Screenshot%20(25).png?width=517&name=Screenshot%20(25).png) The famous payments company, Cash App, has been one of the companies with the most growth in the past year, and is planning to continue with that trend by signing Bryce Young onto their team. Represented by arguably the biggest talent agency in the world, the quarterback from Alabama is the leading college football player in sponsorships. Although he has closed other endorsements deals, [Cash App's partnership](https://twitter.com/_bryce_young/status/1411101892378193922?s=20) is his biggest deal yet. ### NIL Deal #2 - D'Erik King and Bubba Bolden, (Miami Hurricanes) & College Hunks Hauling Junk Partnership. ![Top 5 College-Athlete NIL Deals](https://opensponsorship.com/hs-fs/hubfs/deriq-king-college-hunks-sponsorship-ncaa.jpg?width=397&name=deriq-king-college-hunks-sponsorship-ncaa.jpg) ESPN's [Jordan Schultz](https://twitter.com/Schultz_Report/status/1410453504007806976) reported the quarterback King and safety Bolden both signed a $20,000 deal with College Hunks Hauling Junk, a moving service headquartered in Tampa, Florida. However, King and Bolden are not the only Hurricanes with NIL deals, as it is belief that almost every scholarship athlete in the team is currently related with a NIL sponsorship deal. ### NIL Deal #3 - Sam Howell (North Carolina) & Bojangles Partnership ![Top 5 College-Athlete NIL Deals](https://opensponsorship.com/hs-fs/hubfs/Sam_Howell_-_Bo.jpg?width=293&name=Sam_Howell_-_Bo.jpg) The popular fast food chain did not waste any time and added the talented quarterback, Sam Howell from North Carolina in their marketing campaigns. As Bojangles stated in a [press release](https://www.businesswire.com/news/home/20210721005937/en/BO-Big-or-Go-Home-Bojangles-Signs-Clemson-and-UNC-QBs-to-NIL-Deals), "he'll be making appearances on behalf of Bojangles and sharing content on his personal social media accounts." ### NIL Deal #4 - Bo Nix (Auburn) and Malachi Moore (Alabama) & Milo's Sweet Tea Partnership ![Top 5 College-Athlete NIL Deals](https://opensponsorship.com/hs-fs/hubfs/Malachi%20pic.jpeg?width=357&name=Malachi%20pic.jpeg) Regardless the rivalry between Auburn and Alabama, the tea company based in Alabama went all in and catered to both programs in the big Iron Bowl rivalry. Bo Nix was the first one in signing the deal on July 1st; Malachi Moore signed the very next day on July 2nd. Milo's announced Malachi Moore's partnership through a quite funny [social media post](https://twitter.com/DrinkMilos/status/1411104220883918850), stating that the company is from now on a divided family. ### NIL Deal #5 - Hercy Miller, Tennessee & Web Apps America Partnership ![Top 5 College-Athlete NIL Deals](https://opensponsorship.com/hs-fs/hubfs/IMG_6443.jpg?width=530&name=IMG_6443.jpg) The son of rapper and former NBA player Master P, has signed a [$2 million deal](https://www.cbssports.com/college-basketball/news/hercy-miller-son-of-rapper-master-p-signs-2m-endorsement-deal-ahead-of-enrollment-at-tennessee-state/)to become a brand ambassador for Web Apps America, a tech company that specializes in web, mobile, and software solutions. ## NIL Deals at Open Sponsorship At OpenSponsorship, we have over 15,000+ athletes ready to work with you, and we also have a team of experts ready to help you run a high ROI and successful marketing campaign. [Click here to view our pricing and book a consultation call.](https://opensponsorship.com/pricing/brand)  Want to run one of these yourself? Start with [a brand's guide to college athlete sponsorship](https://opensponsorship.com/blog/ncaa-athlete-sponsorships-now-is-the-time) - NIL rules, deal types, and costs in 2026. - [sponsorship](https://opensponsorship.com/blog/topic/sponsorship) - [NIL](https://opensponsorship.com/blog/topic/nil) ![](https://opensponsorship.com/hubfs/Bruno%20Pic.jpg) #### [Bruno Faletto](https://opensponsorship.com/blog/author/bruno-faletto) #### Popular Post #### [America's 250th Birthday: The Brand Activation Playbook for 2026](https://opensponsorship.com/blog/america-250-brand-activation-playbook) July 01, 2026 #### [OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off](https://opensponsorship.com/blog/opensponsorship-world-cup-2026-brand-activation-data) June 10, 2026 #### [High School NIL: A Brand's Guide to Sponsoring High School Athletes](https://opensponsorship.com/blog/high-school-nil-guide) May 19, 2026 #### [Why Athlete Influencer Marketing Is B2B's Most Underleveraged Channel](https://opensponsorship.com/blog/b2b-athlete-influencer-marketing) April 08, 2026 #### [Athlete Sponsorship Cost in 2026: $500 to $500K+](https://opensponsorship.com/blog/how-much-does-athlete-sponsorship-cost) March 30, 2026 #### Tag Cloud [marketing](https://opensponsorship.com/blog/tag/marketing) [sponsorship](https://opensponsorship.com/blog/tag/sponsorship) [athletes](https://opensponsorship.com/blog/tag/athletes) [Uncategorized](https://opensponsorship.com/blog/tag/uncategorized) [sports](https://opensponsorship.com/blog/tag/sports) [Brand Endorsements](https://opensponsorship.com/blog/tag/brand-endorsements) [sports marketing](https://opensponsorship.com/blog/tag/sports-marketing) [Parterships](https://opensponsorship.com/blog/tag/parterships) [Endorsement](https://opensponsorship.com/blog/tag/endorsement) [athlete marketing](https://opensponsorship.com/blog/tag/athlete-marketing) [brand ambassador](https://opensponsorship.com/blog/tag/brand-ambassador) [influencer marketing](https://opensponsorship.com/blog/tag/influencer-marketing) [sports brands](https://opensponsorship.com/blog/tag/sports-brands) [endorsements](https://opensponsorship.com/blog/tag/endorsements) [NIL](https://opensponsorship.com/blog/tag/nil) [olympics](https://opensponsorship.com/blog/tag/olympics) [Fitness](https://opensponsorship.com/blog/tag/fitness) [sports innovation](https://opensponsorship.com/blog/tag/sports-innovation) [artificial intelligence](https://opensponsorship.com/blog/tag/artificial-intelligence) [social media](https://opensponsorship.com/blog/tag/social-media) [NFL](https://opensponsorship.com/blog/tag/nfl) [nba](https://opensponsorship.com/blog/tag/nba) [KPIs](https://opensponsorship.com/blog/tag/kpis) [mlb](https://opensponsorship.com/blog/tag/mlb) [nhl](https://opensponsorship.com/blog/tag/nhl) [twitch](https://opensponsorship.com/blog/tag/twitch) ### OpenSponsorship Blog ## FAQs What is OpenSponsorship? OpenSponsorship is an online marketplace and platform that connects athletes, teams, and influencers with brands and businesses for sponsorship opportunities. It was founded in 2014 and has since become one of the leading platforms in the sports sponsorship industry. How do I signup as a brand? Brands can signup for free here: https://opensponsorship.com/registration?type=brand How do I signup as an athlete? Athlete can signup for free here: https://opensponsorship.com/registration?type=athlete ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Bruno Faletto", "url" : "https://opensponsorship.com/blog/author/bruno-faletto" }, "dateModified" : "2024-01-02T12:20:09.856Z", "datePublished" : "2021-10-12T14:41:20.000Z", "headline" : "Companies Offering NIL Deals: Top College Athlete Examples", "mainEntityOfPage" : { "@id" : "https://opensponsorship.com/blog/top-5-college-athlete-nil-deals", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://opensponsorship.com/hubfs/OpenSponsorship_logo_compact-3.png" }, "name" : "Opensponsorship" } } ```