--- title: The Winter X-Games Are Back! description: Learn about the Winter X-Games! Check out these OpenSponsorship Athletes that will be on the slopes for these competitions! image: https://opensponsorship.com/hubfs/Imported%20sitepage%20images/GettyImages-1124900154.jpg --- [![OpenSponsorship_logo-3](https://opensponsorship.com/hs-fs/hubfs/OpenSponsorship_logo-3.png?width=200&height=34&name=OpenSponsorship_logo-3.png "OpenSponsorship_logo-3")](https://opensponsorship.com/) [Case Studies](https://learnmore.opensponsorship.com/case-studies) [Create Free Account](https://opensponsorship.com/registration?type=brand&utm_source=Blog+header&utm_medium=Blog+header&utm_campaign=Blog+header&utm_id=Blog+header&utm_term=Blog+header&utm_content=Blog+header) # The Winter X-Games Are Back! - [Home](https://opensponsorship.com/) - Blog Details ![](https://opensponsorship.com/hubfs/Imported%20sitepage%20images/GettyImages-1124900154.jpg) [Tyler Sklut](https://opensponsorship.com/blog/author/tyler-sklut) December 02 2021 The Winter X Games are an annual event that showcases the best of action sports. The games often feature events such as skiing and snowboarding. With the Winter X-Games less than two months away, Buttermilk Mountain in Aspen, Colorado is preparing to host the world's best skiers and snowboarders. These athletes will be competing in various competitions over the weekend of January 21-23 2022. While winter action sports are a niche market, their audience is super committed to the sport. During 2021's X-Games, [ESPN](https://espnpressroom.com/us/press-releases/2021/02/driven-by-young-talent-x-games-aspen-2021-tv-viewership-social-and-digital-content-experience-significant-growth/)[viewership was up 15%](https://espnpressroom.com/us/press-releases/2021/02/driven-by-young-talent-x-games-aspen-2021-tv-viewership-social-and-digital-content-experience-significant-growth/), with viewers watching for 16% more minutes than the year before. As well, the X-Games has been dominating the digital world: - On Tiktok, there is a total of *63.3 Million* views on X-Games videos (+4,421% YOY) and 1.7 Million followers on the [X-](https://www.tiktok.com/@xgames?lang=en)[Games](https://www.tiktok.com/@xgames?lang=en)[Tiktok account (+1,097% YOY).](https://www.tiktok.com/@xgames?lang=en) - On Instagram (IG), the X-Games garner 107.1 Million impressions (+194% YOY), with an additional 6 million impressions strictly from IG stories, with an average of 46 K (+31% YOY). Their [IG follower count](https://www.instagram.com/xgames/?hl=en) has increased 113% YOY during event week, to 2.9M. - On [Twitter](https://twitter.com/XGames?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor), they have brought in 11.4 Million impressions (+75% YOY) -  During the week of the event, their [website](http://www.xgames.com/aspen/), grows 692% YOY in average daily unique visitors, 736% YOY in page views, and 835% YOY in total minutes spent on the site. With their success in the digital space, right now is an ideal time to partner with X-Games athletes. Before displaying the athletes, let's understand the games. In this year's event, the professional athletes will be competing in various competitions: Men's - Snowboard SuperPipe - Snowboard Slopestyle - Snowboard Big Air - Snowboard Knuckle Huck - Ski Big Air - Ski Slopestyle - Ski Knuckle Huck - Ski SuperPipe Women's - Snowboard Slopestyle - Snowboard Big Air - Snowboard SuperPipe - Ski Big Air - Ski SuperPipe - Ski Slopestyle Now, lets look at some OpenSponsorship athletes participating in these competitions: [Chloe Kim](https://opensponsorship.com/profiles/chloe-kim) ![](https://lh3.googleusercontent.com/CdX5Al5m6awvDOS_k447Ag_-bAJz9WMEWYtJQ19ag7heWkNtaNd1SvX-P5qFEuwMeBbMVIvfjo-atnf1az8J55zvTYRyu4jWYa7xIP7SaMQ0Mi6BGkHAzSFBTK48TX9ZUKhKmczz) Chloe Kim is a decorated snowboarder from the United States. She shined in the 2018 Olympic Winter Games,[winning gold in the halfpipe](https://www.teamusa.org/us-ski-and-snowboard/athletes/Chloe-Kim) at 18 years old. Prior to winning that gold, she had made the podium at five X-Game SuperPipe events (3 Gold, 1 Silver, and 1 Bronze). She is also the *only* athlete in X-Game history to win three gold medals before the age of 16! Sponsoring Chloe Kim would be a fantastic decision because of her massive following. Chloe Kim has[693K followers on her Instagram](https://www.instagram.com/chloekim/?hl=en), averaging 13K likes per post. Having a national star as a sponsor for your brand will provide major publicity to your company during the X-Games.   [Marcus Kleveland](https://opensponsorship.com/profiles/marcus-kleveland) ![](https://lh4.googleusercontent.com/h1nGY08PiSa5CWq-gsfh2HN-KnuyVFg-WrBHf1wc0R4hgr-2Vo_UEXa8HxGzfGvtR_RewLEgBPY2g5KLCXv1ls0Z3PNETC7RrZAZLOXwK_073vI91hQ2gQ1vqKg_iMTEokaX5l9O) Marcus Kleveland is a Norwegian snowboarder who will be participating in the Snowboard Big Air event. Marcus was an olympian in the 2018 Games. He is also a[7 time medal winner](http://www.xgames.com/athletes/3957571/marcus-kleveland) in the X-Games (4 Gold and 3 Silver). In last years games, Marcus Kleveland won the Big Air event, and in the 2020 games in Oslo, he won gold in the Knuckle Huck. In the past 30 days, Marcus'[Instagram](https://www.instagram.com/marcuskleveland/) has increased 4.4% in likes (to 31K), 274.9% in comments (to 3K), and 12.1% in performance. As Marcus Kleveland's social presence rises prior to the X-Games, it is the perfect time for brands to partner with him.     [Gus Kenworthy](https://opensponsorship.com/profiles/gus-kenworthy-2) ![Gus Kenworthy - USA | Atomic Athlete | atomic.com | USA](https://www.atomic.com/files/media/athletes/portraits/12508730_1050554868318928_7149169327165125939_n.jpg) Gus Kenworthy is a British-American freestyle skier, actor, and YouTuber. He competes in the Slopestyle, SuperPipe and Big Air events at the X-Games. He is a veteran in the X-Games as he has been a competitor since 2011. In his career he has made the podium [5 times (2 Silver, 3 Bronze)](http://www.xgames.com/athletes/3015443/gus-kenworthy). Gus is also a two-time olympian, who took home Silver in the Sochi Olympics. Kenworthy's [Instagram](https://www.instagram.com/guskenworthy/) has tremendous reach. With over 1.2 Million followers, Gus' posts average 99K likes. Averaging 3 posts a month, Gus has increased his activity by 194.1% in the past 30 days. Since 2019, Gus has been representing Great Britain instead of the United States. This change provides a unique opportunity for British brands to sponsor a hometown olympian who has a large following in both the UK and USA. #### [Tyler Sklut](https://opensponsorship.com/blog/author/tyler-sklut) #### Popular Post #### [America's 250th Birthday: The Brand Activation Playbook for 2026](https://opensponsorship.com/blog/america-250-brand-activation-playbook) July 01, 2026 #### [OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off](https://opensponsorship.com/blog/opensponsorship-world-cup-2026-brand-activation-data) June 10, 2026 #### [High School NIL: A Brand's Guide to Sponsoring High School Athletes](https://opensponsorship.com/blog/high-school-nil-guide) May 19, 2026 #### [Why Athlete Influencer Marketing Is B2B's Most Underleveraged Channel](https://opensponsorship.com/blog/b2b-athlete-influencer-marketing) April 08, 2026 #### [Athlete Sponsorship Cost in 2026: $500 to $500K+](https://opensponsorship.com/blog/how-much-does-athlete-sponsorship-cost) March 30, 2026 #### Tag Cloud [marketing](https://opensponsorship.com/blog/tag/marketing) [sponsorship](https://opensponsorship.com/blog/tag/sponsorship) [athletes](https://opensponsorship.com/blog/tag/athletes) [Uncategorized](https://opensponsorship.com/blog/tag/uncategorized) [sports](https://opensponsorship.com/blog/tag/sports) [Brand Endorsements](https://opensponsorship.com/blog/tag/brand-endorsements) [sports marketing](https://opensponsorship.com/blog/tag/sports-marketing) [Parterships](https://opensponsorship.com/blog/tag/parterships) [Endorsement](https://opensponsorship.com/blog/tag/endorsement) [athlete marketing](https://opensponsorship.com/blog/tag/athlete-marketing) [brand ambassador](https://opensponsorship.com/blog/tag/brand-ambassador) [influencer marketing](https://opensponsorship.com/blog/tag/influencer-marketing) [sports brands](https://opensponsorship.com/blog/tag/sports-brands) [endorsements](https://opensponsorship.com/blog/tag/endorsements) [NIL](https://opensponsorship.com/blog/tag/nil) [olympics](https://opensponsorship.com/blog/tag/olympics) [Fitness](https://opensponsorship.com/blog/tag/fitness) [sports innovation](https://opensponsorship.com/blog/tag/sports-innovation) [artificial intelligence](https://opensponsorship.com/blog/tag/artificial-intelligence) [social media](https://opensponsorship.com/blog/tag/social-media) [NFL](https://opensponsorship.com/blog/tag/nfl) [nba](https://opensponsorship.com/blog/tag/nba) [KPIs](https://opensponsorship.com/blog/tag/kpis) [mlb](https://opensponsorship.com/blog/tag/mlb) [nhl](https://opensponsorship.com/blog/tag/nhl) [twitch](https://opensponsorship.com/blog/tag/twitch) ### OpenSponsorship Blog ## FAQs What is OpenSponsorship? OpenSponsorship is an online marketplace and platform that connects athletes, teams, and influencers with brands and businesses for sponsorship opportunities. It was founded in 2014 and has since become one of the leading platforms in the sports sponsorship industry. How do I signup as a brand? Brands can signup for free here: https://opensponsorship.com/registration?type=brand How do I signup as an athlete? Athlete can signup for free here: https://opensponsorship.com/registration?type=athlete ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tyler Sklut", "url" : "https://opensponsorship.com/blog/author/tyler-sklut" }, "dateModified" : "2021-12-02T19:19:12.257Z", "datePublished" : "2021-12-02T19:19:12.000Z", "headline" : "The Winter X-Games Are Back!", "mainEntityOfPage" : { "@id" : "https://opensponsorship.com/blog/the-winter-x-games-are-back-heres-who-to-look-out-for", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://opensponsorship.com/hubfs/OpenSponsorship_logo_compact-3.png" }, "name" : "Opensponsorship" } } ```