--- title: The Cost of a MLB Player Sponsorship description: The breakdown of sponsoring an MLB player. Understanding how money is allocated and the power of athlete marketing. image: https://opensponsorship.com/hubfs/cost%20to%20sponsors%20mlb%20player.jpg --- [![OpenSponsorship_logo-3](https://opensponsorship.com/hs-fs/hubfs/OpenSponsorship_logo-3.png?width=200&height=34&name=OpenSponsorship_logo-3.png "OpenSponsorship_logo-3")](https://opensponsorship.com/) [Case Studies](https://learnmore.opensponsorship.com/case-studies) [Create Free Account](https://opensponsorship.com/registration?type=brand&utm_source=Blog+header&utm_medium=Blog+header&utm_campaign=Blog+header&utm_id=Blog+header&utm_term=Blog+header&utm_content=Blog+header) # The Cost of a MLB Player Sponsorship - [Home](https://opensponsorship.com/) - Blog Details ![](https://opensponsorship.com/hubfs/cost%20to%20sponsors%20mlb%20player.jpg) [Jayson](https://opensponsorship.com/blog/author/jayson-walla) September 27 2022 ## How Much Does it Cost to Sponsor an MLB Player? MLB players are among the [biggest athletes globally](https://www.usatoday.com/story/sports/mlb/2022/06/22/mlb-highest-paid-players/7687404001/), idolized by millions of fans and wielding significant influence in popular culture. Collaborating with such stardom generally comes with a high price tag. For brands or smaller early-stage companies aiming to partner with an MLB player, this might be a dream that is out of reach. But is it REALLY? Over the years, the game has evolved and changed, but one thing has remained constant: the importance of sponsorships. They are a vital part of the MLB, offering much-needed revenue for teams and players alike. The process has also become easier and cost-effective through platforms like [OpenSponsorship](https://opensponsorship.com/about). So how much does it cost to sponsor an MLB player? Let's take a look. [![Cost of working with MLB player_5](https://no-cache.hubspot.com/cta/default/4891106/c00229bb-6f8c-41ee-ba1e-70d0975378e5.png)](https://cta-redirect.hubspot.com/cta/redirect/4891106/c00229bb-6f8c-41ee-ba1e-70d0975378e5) ## Factors Affecting the MLB Player Sponsorship Cost The cost of sponsoring an MLB player can vary depending on a number of factors. The most important factor is the popularity of the player. A superstar like Mike Trout or [Felix Hernandez](https://opensponsorship.com/profiles/felix-hernandez) will command a much higher sponsorship fee than a fringe player who spends most of his time in the minor leagues. Other factors that affect the cost of sponsoring an MLB player include the size and marketability of the player's team, the length of the sponsorship contract, and special clauses or stipulations that may be included in the contract. Sponsorship fees also tend to be higher for players who are considered to be "good guys." Players who are known for their community involvement or charitable work are more attractive to potential sponsors than those with checkered pasts or off-field issues. Companies are looking for players who will be positive ambassadors for their brands. ## How to Find an MLB Player to Sponsor that Fits Your Budget The standard rate of A-list MLB Players starts at $12,000. However, there are many ways to find a range of athletes that are a better fit for your brand, more affordable, and also have stellar ROI. You can utilize the [Search Feature](https://opensponsorship.com/sports-sponsorship) on OpenSponsorship to search MLB players! ### LOW COST (under $2,500) Major League Baseball Player Sponsorship: - Average followers: 200k - Example: [Austin Riley](https://opensponsorship.com/profiles/austin-riley-1), Atlanta Braves [![cost to sponsor mlb player_1](https://opensponsorship.com/hs-fs/hubfs/1264592422.jpeg?width=587&name=1264592422.jpeg)](https://opensponsorship.com/profiles/austin-riley-1) ### MID-COST ($2,500 - $15,000) Major League Baseball Player Sponsorship: - Average followers: 1 Million - Example: [Carlos Correa,](https://opensponsorship.com/profiles/carlos-correa) Minnesota Twins [![cost to sponsor mlb player_2](https://opensponsorship.com/hs-fs/hubfs/rawImage-1.jpeg?width=590&name=rawImage-1.jpeg)](https://opensponsorship.com/profiles/carlos-correa) ### HIGH-COST (over $15,000) Major League Baseball Player Sponsorship: - Average followers: 2.5 Million - Example: [Justin Verlander](https://opensponsorship.com/profiles/justin-verlander), Houston Astros [![cost to sponsor mlb player_3](https://opensponsorship.com/hs-fs/hubfs/s0hbessnrhudsqyekyv5.jpeg?width=594&name=s0hbessnrhudsqyekyv5.jpeg)](https://opensponsorship.com/profiles/justin-verlander) ## Final Thoughts on MLB Player Sponsorship The cost of sponsoring an MLB player can vary depending on a number of factors, but it doesn't always have to cost a fortune. It's more about finding athletes who are the right fit for the various marketing objectives of the campaigns that companies are looking to run. Companies looking to sponsor an MLB player should consult with experienced professionals like OpenSponsorship to ensure they get the best bang for their buck and athletes who are the right fit for the marketing campaign you are looking to run. [Get started and sign up to OpenSponsorship for free!](https://opensponsorship.com/registration) - [sponsorship](https://opensponsorship.com/blog/topic/sponsorship) - [athlete marketing](https://opensponsorship.com/blog/topic/athlete-marketing) - [mlb](https://opensponsorship.com/blog/topic/mlb) ![](https://opensponsorship.com/hubfs/Jayson%20Walla.png) #### [Jayson](https://opensponsorship.com/blog/author/jayson-walla) Jayson is a content marketer at OpenSponsorship. He often shares insights about how brands can effectively work with athletes on marketing campaigns. #### Popular Post #### [America's 250th Birthday: The Brand Activation Playbook for 2026](https://opensponsorship.com/blog/america-250-brand-activation-playbook) July 01, 2026 #### [OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off](https://opensponsorship.com/blog/opensponsorship-world-cup-2026-brand-activation-data) June 10, 2026 #### [High School NIL: A Brand's Guide to Sponsoring High School Athletes](https://opensponsorship.com/blog/high-school-nil-guide) May 19, 2026 #### [Why Athlete Influencer Marketing Is B2B's Most Underleveraged Channel](https://opensponsorship.com/blog/b2b-athlete-influencer-marketing) April 08, 2026 #### [Athlete Sponsorship Cost in 2026: $500 to $500K+](https://opensponsorship.com/blog/how-much-does-athlete-sponsorship-cost) March 30, 2026 #### Tag Cloud [marketing](https://opensponsorship.com/blog/tag/marketing) [sponsorship](https://opensponsorship.com/blog/tag/sponsorship) [athletes](https://opensponsorship.com/blog/tag/athletes) [Uncategorized](https://opensponsorship.com/blog/tag/uncategorized) [sports](https://opensponsorship.com/blog/tag/sports) [Brand Endorsements](https://opensponsorship.com/blog/tag/brand-endorsements) [sports marketing](https://opensponsorship.com/blog/tag/sports-marketing) [Parterships](https://opensponsorship.com/blog/tag/parterships) [Endorsement](https://opensponsorship.com/blog/tag/endorsement) [athlete marketing](https://opensponsorship.com/blog/tag/athlete-marketing) [brand ambassador](https://opensponsorship.com/blog/tag/brand-ambassador) [influencer marketing](https://opensponsorship.com/blog/tag/influencer-marketing) [sports brands](https://opensponsorship.com/blog/tag/sports-brands) [endorsements](https://opensponsorship.com/blog/tag/endorsements) [NIL](https://opensponsorship.com/blog/tag/nil) [olympics](https://opensponsorship.com/blog/tag/olympics) [Fitness](https://opensponsorship.com/blog/tag/fitness) [sports innovation](https://opensponsorship.com/blog/tag/sports-innovation) [artificial intelligence](https://opensponsorship.com/blog/tag/artificial-intelligence) [social media](https://opensponsorship.com/blog/tag/social-media) [NFL](https://opensponsorship.com/blog/tag/nfl) [nba](https://opensponsorship.com/blog/tag/nba) [KPIs](https://opensponsorship.com/blog/tag/kpis) [mlb](https://opensponsorship.com/blog/tag/mlb) [nhl](https://opensponsorship.com/blog/tag/nhl) [twitch](https://opensponsorship.com/blog/tag/twitch) ### OpenSponsorship Blog ## FAQs What is OpenSponsorship? OpenSponsorship is an online marketplace and platform that connects athletes, teams, and influencers with brands and businesses for sponsorship opportunities. It was founded in 2014 and has since become one of the leading platforms in the sports sponsorship industry. How do I signup as a brand? Brands can signup for free here: https://opensponsorship.com/registration?type=brand How do I signup as an athlete? Athlete can signup for free here: https://opensponsorship.com/registration?type=athlete ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jayson", "url" : "https://opensponsorship.com/blog/author/jayson-walla" }, "dateModified" : "2024-11-19T03:34:46.728Z", "datePublished" : "2022-09-27T14:10:37.000Z", "headline" : "The Cost of a MLB Player Sponsorship", "mainEntityOfPage" : { "@id" : "https://opensponsorship.com/blog/the-cost-of-partnering-with-mlb-players", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://opensponsorship.com/hubfs/OpenSponsorship_logo_compact-3.png" }, "name" : "Opensponsorship" } } ```