--- title: Brand Ambassadors aren't always One in a Million! description: OpenSponsorship helps companies find athletes who are already aligned with their brand. --- [![OpenSponsorship_logo-3](https://opensponsorship.com/hs-fs/hubfs/OpenSponsorship_logo-3.png?width=200&height=34&name=OpenSponsorship_logo-3.png "OpenSponsorship_logo-3")](https://opensponsorship.com/) [Case Studies](https://learnmore.opensponsorship.com/case-studies) [Create Free Account](https://opensponsorship.com/registration?type=brand&utm_source=Blog+header&utm_medium=Blog+header&utm_campaign=Blog+header&utm_id=Blog+header&utm_term=Blog+header&utm_content=Blog+header) # Brand Ambassadors aren't always One in a Million! - [Home](https://opensponsorship.com/) - Blog Details [Ishveen Jolly](https://opensponsorship.com/blog/author/ishveen-jolly) November 22 2016 Imagine a world where global merchandising behemoth Nike ceases to exist. Can’t do it, can you? Well, that’s good news for Cristiano Ronaldo, as he recently became the third athlete to sign a “lifetime” deal with the Swoosh - meaning as long as both he and Nike are around, he’s getting paid. Already the highest grossing athlete in the world, Ronaldo now joins Michael Jordan and LeBron James as Nike’s only lifetime endorsers.   ![International star Cristiano Ronaldo posing with his wax sculpture.](https://opensponsorship.com/hs-fs/hubfs/Imported_Blog_Media/Screen-Shot-2016-11-22-at-11_37_30-AM-4.png?width=600&height=438&name=Screen-Shot-2016-11-22-at-11_37_30-AM-4.png) Ronaldo: One is made of wax. The other is made of money.   While these athletes may only come around once in a lifetime (pardon the cliché), our tools can help you start finding athletes that already align with your brand! *Powered by IBM Watson*, every athlete profile includes their most used keywords and the most important topics they mention on social media. Our Social Insights tool also allows you to manually search for key words or phrases used by any of our 2,000+ athletes. If your brand sells vodka and you want to sponsor an athlete who drinks vodka, a simple search will show you all athletes who have mentioned the word "vodka" in a social media post before! If you're looking for an athlete influencer who is already aligned with your company's core values, speak to an OpenSponsorship rep today or send us an email at info@opensponsorship.com. ![joinnow](https://opensponsorship.com/hs-fs/hubfs/Imported_Blog_Media/JoinNow-4.png?width=185&height=40&name=JoinNow-4.png) Examples: Want to find players who discuss their virtues? Search terms like "trust", "faith", and "charity" to find [athletes like Amir Khan](https://twitter.com/amirkingkhan/status/794270118796808193). Looking for father figures? Bet you didn't expect [UFC fighter Matt Brown](https://opensponsorship.com/matt-brown) to frequently hashtag [#dadlife](https://www.instagram.com/p/BLznCqZgVXL/). Interested in playing off the #MannequinChallenge craze? 54 of our athletes have [talked about it on social media](https://twitter.com/ochocinco/status/795325909150691328?lang=en), including Chad Johnson.   - [sponsorship](https://opensponsorship.com/blog/topic/sponsorship) - [athletes](https://opensponsorship.com/blog/topic/athletes) - [brand ambassador](https://opensponsorship.com/blog/topic/brand-ambassador) - [Brand Endorsements](https://opensponsorship.com/blog/topic/brand-endorsements) - [Endorsement](https://opensponsorship.com/blog/topic/endorsement) ![](https://opensponsorship.com/hubfs/Ishveen-Anand.jpeg) #### [Ishveen Jolly](https://opensponsorship.com/blog/author/ishveen-jolly) Ishveen, a former sports agent, is the CEO and Founder of OpenSponsorship, which she started from her love of all things marketing, sponsorship, data, efficiency and creativity. She hopes we can power your next influencer marketing campaign. She was recognized on the Forbes 30Under30 list, Inc's top 100 female founders, Advertising Week future is female. #### Popular Post #### [America's 250th Birthday: The Brand Activation Playbook for 2026](https://opensponsorship.com/blog/america-250-brand-activation-playbook) July 01, 2026 #### [OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off](https://opensponsorship.com/blog/opensponsorship-world-cup-2026-brand-activation-data) June 10, 2026 #### [High School NIL: A Brand's Guide to Sponsoring High School Athletes](https://opensponsorship.com/blog/high-school-nil-guide) May 19, 2026 #### [Why Athlete Influencer Marketing Is B2B's Most Underleveraged Channel](https://opensponsorship.com/blog/b2b-athlete-influencer-marketing) April 08, 2026 #### [Athlete Sponsorship Cost in 2026: $500 to $500K+](https://opensponsorship.com/blog/how-much-does-athlete-sponsorship-cost) March 30, 2026 #### Tag Cloud [marketing](https://opensponsorship.com/blog/tag/marketing) [sponsorship](https://opensponsorship.com/blog/tag/sponsorship) [athletes](https://opensponsorship.com/blog/tag/athletes) [Uncategorized](https://opensponsorship.com/blog/tag/uncategorized) [sports](https://opensponsorship.com/blog/tag/sports) [Brand Endorsements](https://opensponsorship.com/blog/tag/brand-endorsements) [sports marketing](https://opensponsorship.com/blog/tag/sports-marketing) [Parterships](https://opensponsorship.com/blog/tag/parterships) [Endorsement](https://opensponsorship.com/blog/tag/endorsement) [athlete marketing](https://opensponsorship.com/blog/tag/athlete-marketing) [brand ambassador](https://opensponsorship.com/blog/tag/brand-ambassador) [influencer marketing](https://opensponsorship.com/blog/tag/influencer-marketing) [sports brands](https://opensponsorship.com/blog/tag/sports-brands) [endorsements](https://opensponsorship.com/blog/tag/endorsements) [NIL](https://opensponsorship.com/blog/tag/nil) [olympics](https://opensponsorship.com/blog/tag/olympics) [Fitness](https://opensponsorship.com/blog/tag/fitness) [sports innovation](https://opensponsorship.com/blog/tag/sports-innovation) [artificial intelligence](https://opensponsorship.com/blog/tag/artificial-intelligence) [social media](https://opensponsorship.com/blog/tag/social-media) [NFL](https://opensponsorship.com/blog/tag/nfl) [nba](https://opensponsorship.com/blog/tag/nba) [KPIs](https://opensponsorship.com/blog/tag/kpis) [mlb](https://opensponsorship.com/blog/tag/mlb) [nhl](https://opensponsorship.com/blog/tag/nhl) [twitch](https://opensponsorship.com/blog/tag/twitch) ### OpenSponsorship Blog ## FAQs What is OpenSponsorship? OpenSponsorship is an online marketplace and platform that connects athletes, teams, and influencers with brands and businesses for sponsorship opportunities. It was founded in 2014 and has since become one of the leading platforms in the sports sponsorship industry. How do I signup as a brand? Brands can signup for free here: https://opensponsorship.com/registration?type=brand How do I signup as an athlete? Athlete can signup for free here: https://opensponsorship.com/registration?type=athlete ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ishveen Jolly", "url" : "https://opensponsorship.com/blog/author/ishveen-jolly" }, "dateModified" : "2020-04-29T17:00:36.006Z", "datePublished" : "2016-11-22T20:11:19.000Z", "headline" : "Brand Ambassadors aren't always One in a Million!", "mainEntityOfPage" : { "@id" : "https://opensponsorship.com/blog/brand-ambassadors-arent-always-one-in-a-million", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://opensponsorship.com/hubfs/OpenSponsorship_logo_compact-3.png" }, "name" : "Opensponsorship" } } ```