--- title: Athletes Crushing It On YouTube in 2023 description: An article talking about athletes on YouTube and why brands should sponsor athletes on YouTube. image: https://opensponsorship.com/hubfs/HHAY_1280X72056-1040x572.jpeg --- [![OpenSponsorship_logo-3](https://opensponsorship.com/hs-fs/hubfs/OpenSponsorship_logo-3.png?width=200&height=34&name=OpenSponsorship_logo-3.png "OpenSponsorship_logo-3")](https://opensponsorship.com/) [Case Studies](https://learnmore.opensponsorship.com/case-studies) [Create Free Account](https://opensponsorship.com/registration?type=brand&utm_source=Blog+header&utm_medium=Blog+header&utm_campaign=Blog+header&utm_id=Blog+header&utm_term=Blog+header&utm_content=Blog+header) # Athletes Crushing It On YouTube in 2023 - [Home](https://opensponsorship.com/) - Blog Details ![](https://opensponsorship.com/hubfs/HHAY_1280X72056-1040x572.jpeg) [Jayson](https://opensponsorship.com/blog/author/jayson-walla) April 02 2020 ### Top Athletes on YouTube [![Opensponsorship blog CTA_1](https://no-cache.hubspot.com/cta/default/4891106/524b7917-4596-45b8-813e-eaad52eabe26.png)](https://cta-redirect.hubspot.com/cta/redirect/4891106/524b7917-4596-45b8-813e-eaad52eabe26) Often times, professional athletes are known more for what they do in their given sport than for what they do in their personal lives. They spend so much of their time in the spotlight and they make more headlines for the accomplishments on the field. However, off the field, these athletes are the same as their fans. They have their own interests and hobbies that they enjoy doing in their free time, they crack the same jokes with their teammates and friends, and they binge-watch the same Netflix shows as the rest of us. ### Why YouTube? One easy way to share this side of them with their fans is through YouTube, an already popular platform for influencer marketing. Athletes on YouTube are able to share videos on any given topic and these videos can be much longer than those on other platforms like TikTok, where shorter clips are more common. Countless athletes already use the platform for a variety of different types of content, with one popular topic being video games. Several different star athletes are friends with professional video game streamers and collaborate with these streamers to create content. [Trevor May](https://opensponsorship.com/baseball/trevor-may), a Minnesota Twins pitcher, gained popularity as a content creator playing Fortnite and becoming friendly with some of the game’s biggest influencers, including Tyler “Ninja” Blevins. He has a YouTube channel with about 25 thousand subscribers and regularly posts content. ![Top Athletes on YouTube](https://opensponsorship.com/hs-fs/hubfs/maxresdefault-May-25-2023-03-50-57-1092-AM.jpeg?width=526&height=296&name=maxresdefault-May-25-2023-03-50-57-1092-AM.jpeg) Patriots wide receiver JuJu Smith-Schuster owns a YouTube channel as well and is known as an avid gamer, so much so that he is a member of the gaming organization FaZe Clan. While he does not strictly post gaming videos on his YouTube channel, he has posted videos of him playing with several different celebrities and athletes on YouTube. The beauty of athletes on YouTube, though, is that they are free to post anything they would like. [Serge Ibaka](https://opensponsorship.com/basketball/serge-ibaka) of the Milwaukee Bucks has a show on [his channel](https://www.youtube.com/user/sergeibaka9) titled “How Hungry Are You?” where he brings on teammates and friends, interviews them, and serves them some of the most bizarre foods you can think of—lamb brains, cow hearts, pig heads, you name it! ![Top Athletes on YouTube](https://opensponsorship.com/hs-fs/hubfs/HHAY_1280X72056-1040x572.jpeg?width=546&height=300&name=HHAY_1280X72056-1040x572.jpeg) Miami Heat guard Victor Oladipo has a [channel](https://www.youtube.com/channel/UCf5fcEALUCA53oUW3mc8tiQ/featured) where he posts vlogs of his daily life, which included a behind-the-scenes look at his long comeback from injury that he titled “UNBREAKABLE”. Even Warriors superstar Stephen Curry has [a channel](https://www.youtube.com/user/officialstephcurry30) where he has posted content ranging from interviews of other celebrities, fun challenges with other content creators, and his recent Q&A with Dr. Anthony Fauci about COVID-19. ![Top Athletes on YouTube](https://opensponsorship.com/hs-fs/hubfs/maxresdefault-May-25-2023-03-52-33-2370-AM.jpeg?width=661&height=371&name=maxresdefault-May-25-2023-03-52-33-2370-AM.jpeg) The style of content on YouTube and the diversity of the content that athletes on YouTube post creates a great opportunity for brands to get involved through influencer marketing. YouTube videos are very interactive and feature the athlete influencers talking directly to their fans, allowing products to be much more integrated into the content. Does your company sell food or cooking products? Sponsor a video where a portion shows the athlete cooking and using your product! Makeup or clothing? Sponsor a vlog where the athlete shows themselves getting ready to go out, featuring your product as part of their look! The opportunities with influencer marketing on YouTube are endless. On OpenSponsorship, we are proud to have plenty of our athletes on YouTube. Astros third baseman [Alex Bregman](https://opensponsorship.com/baseball/alex-bregman) has [a channel](https://www.youtube.com/channel/UCKQFOhxawwEaQMUxknoeUWw/featured) where he posts baseball content, ![Top Athletes on YouTube](https://opensponsorship.com/hs-fs/hubfs/1200x0-3.jpeg?width=540&height=360&name=1200x0-3.jpeg) MMA fighter [Karyn Bryant](https://opensponsorship.com/mixed-martial-arts/karyn-bryant) has [a channel](https://www.youtube.com/user/KarynBryant) where she posts her podcast MMA Heat with UFC fighter Alan Jouban, and paintballer [Marc Sutherland](https://opensponsorship.com/paint-ball/marc-sutherland) has the [largest paintball channel on YouTube](https://www.youtube.com/user/TheAlabasterSlim)- and these are just three of many OpenSponsorship athletes on YouTube! Many of these videos garner tens to hundreds of thousands of views, and these impressions are more valuable than just a quick look on Instagram where followers may just skim the caption and keep scrolling. YouTube is already a popular platform for brands to sponsor other influencers and content creators, and the same opportunity is there with athletes! Athlete influencers are trusted by their fans and will listen to their opinions on a product. Book a free consultation call through the link above today to take advantage of this opportunity with athletes on YouTube. And for some tips about influencer marketing, check out our blog about [how to launch a successful influencer marketing campaign](https://blog.opensponsorship.com/blog/4-steps-to-launch-successful-influencer-campaign)!   - [marketing](https://opensponsorship.com/blog/topic/marketing) - [sponsorship](https://opensponsorship.com/blog/topic/sponsorship) - [sports marketing](https://opensponsorship.com/blog/topic/sports-marketing) - [Parterships](https://opensponsorship.com/blog/topic/parterships) ![](https://opensponsorship.com/hubfs/Jayson%20Walla.png) #### [Jayson](https://opensponsorship.com/blog/author/jayson-walla) Jayson is a content marketer at OpenSponsorship. He often shares insights about how brands can effectively work with athletes on marketing campaigns. #### Popular Post #### [America's 250th Birthday: The Brand Activation Playbook for 2026](https://opensponsorship.com/blog/america-250-brand-activation-playbook) July 01, 2026 #### [OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off](https://opensponsorship.com/blog/opensponsorship-world-cup-2026-brand-activation-data) June 10, 2026 #### [High School NIL: A Brand's Guide to Sponsoring High School Athletes](https://opensponsorship.com/blog/high-school-nil-guide) May 19, 2026 #### [Why Athlete Influencer Marketing Is B2B's Most Underleveraged Channel](https://opensponsorship.com/blog/b2b-athlete-influencer-marketing) April 08, 2026 #### [Athlete Sponsorship Cost in 2026: $500 to $500K+](https://opensponsorship.com/blog/how-much-does-athlete-sponsorship-cost) March 30, 2026 #### Tag Cloud [marketing](https://opensponsorship.com/blog/tag/marketing) [sponsorship](https://opensponsorship.com/blog/tag/sponsorship) [athletes](https://opensponsorship.com/blog/tag/athletes) [Uncategorized](https://opensponsorship.com/blog/tag/uncategorized) [sports](https://opensponsorship.com/blog/tag/sports) [Brand Endorsements](https://opensponsorship.com/blog/tag/brand-endorsements) [sports marketing](https://opensponsorship.com/blog/tag/sports-marketing) [Parterships](https://opensponsorship.com/blog/tag/parterships) [Endorsement](https://opensponsorship.com/blog/tag/endorsement) [athlete marketing](https://opensponsorship.com/blog/tag/athlete-marketing) [brand ambassador](https://opensponsorship.com/blog/tag/brand-ambassador) [influencer marketing](https://opensponsorship.com/blog/tag/influencer-marketing) [sports brands](https://opensponsorship.com/blog/tag/sports-brands) [endorsements](https://opensponsorship.com/blog/tag/endorsements) [NIL](https://opensponsorship.com/blog/tag/nil) [olympics](https://opensponsorship.com/blog/tag/olympics) [Fitness](https://opensponsorship.com/blog/tag/fitness) [sports innovation](https://opensponsorship.com/blog/tag/sports-innovation) [artificial intelligence](https://opensponsorship.com/blog/tag/artificial-intelligence) [social media](https://opensponsorship.com/blog/tag/social-media) [NFL](https://opensponsorship.com/blog/tag/nfl) [nba](https://opensponsorship.com/blog/tag/nba) [KPIs](https://opensponsorship.com/blog/tag/kpis) [mlb](https://opensponsorship.com/blog/tag/mlb) [nhl](https://opensponsorship.com/blog/tag/nhl) [twitch](https://opensponsorship.com/blog/tag/twitch) ### OpenSponsorship Blog ## FAQs What is OpenSponsorship? OpenSponsorship is an online marketplace and platform that connects athletes, teams, and influencers with brands and businesses for sponsorship opportunities. It was founded in 2014 and has since become one of the leading platforms in the sports sponsorship industry. How do I signup as a brand? Brands can signup for free here: https://opensponsorship.com/registration?type=brand How do I signup as an athlete? Athlete can signup for free here: https://opensponsorship.com/registration?type=athlete ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jayson", "url" : "https://opensponsorship.com/blog/author/jayson-walla" }, "dateModified" : "2023-06-01T15:17:56.527Z", "datePublished" : "2020-04-02T23:33:30.000Z", "headline" : "Athletes Crushing It On YouTube in 2023", "mainEntityOfPage" : { "@id" : "https://opensponsorship.com/blog/athletes-on-youtube", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://opensponsorship.com/hubfs/OpenSponsorship_logo_compact-3.png" }, "name" : "Opensponsorship" } } ```