More and more companies are using influencer marketing to advertise their brand instead of traditional advertising. But why is that? And what is influencer marketing?

Influencer Marketing

Influencer marketing is a type of advertisement that focuses on one powerful individual in a certain market that usually has a large (and loyal) social media following. 92 % of people trust recommendations from individuals (even if they don’t know them) over brands. Influencers are a huge part of why that happens.

Brands have been flocking towards influencer marketing because it is cheaper, faster, and more effective.

Think about it, you can pay an advertising company x amount of dollars with little to no guaranteed results. Or you can pay one influencer (with over 100,000 followers on Instagram) less money and have guaranteed results. You are guaranteed that person will garner you engagement in an oversaturated ad-world.  

Consumers do not want ads.

Forget about commercials and ads on the TV, now, digital ads are even being ignored by viewers. “47% of online consumers use ad blockers”. That means however much money you as a brand spends on advertising, it is only seen by about half of its potential viewership. You are wasting half of the money you spend on digital advertising on viewers that do not even see your content.

ROE (Return on Exposure)

As a brand, you are guaranteed a ROE or Return on Exposure. To its core social media collects impressions. People go on social media, follow people with similar interests as them, and take in all the information as possible on that person. It has been proven that influencer content generates 11x greater ROI than traditional advertising does.

Athletes as Influencers

Athletes make up a huge percentage of influencers because of their reach on social media and traditional media. Sports have been covered by TV, news and radio, ever since media started and now, athletes have the ability to show their side of things from their personal accounts. Athletes have become the most influential beings in sports media as well as for sports media.

Athletes’ audiences are completely made up of sports fans! That targeted audience is unbelievably attractive to sponsors, brands, and companies because it is difficult to find anywhere else. Athletes have millions of loyal followers on social media that feel like they have a strong connection to that athlete.

Any sponsorship or brand deal by an athlete is a testimony from him or her  saying “I used this product, I loved it, and I think you should use it too” which is incredibly powerful. 

By utilizing a social media influencer, you are picking the right target market by having a social media star promote brands in the most authentic way possible. A social media influencer will take your brand and make it fit to his or her message or story. And that message or story are what their followers (your target market) are subscribed to.

At OpenSponsorship, we are the leading way for brands to connect to these magnificent social media moguls, Athletes. Our campaigns with brands like hint water, Tamethebeast, and SunBurnt have been successful with all different types of athletes including Haley Moody, Ian “Uncle Creepy” McCall, and Casey Ritt. OpenSponsorship makes it easy to reach your targeted market with proof of it actually working using the ROI calculator.

With over 2,000 professional athletes looking to create brand deals, we would be happy to help you find the perfect athlete be the face of your brand!


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